Yesterday was International Women’s Day and while it was great to see the acknowledgment of women, I didn’t write anything because I simply didn’t have the energy or time. Read More

We ended the business year off with two major corporate crises with two fairly well known brands witnessing significant drops in their share price. Read More

My daughter had her grade 3 prize giving today and the Headmaster, in his speech, spoke of the need for schools to be aware of the changing landscape within which our children are growing up. Read More

It’s my birthday today and I realised it’s a great way to not only celebrate my birth, but also that of my quirky little brand I am so proud to call my own.  Read More

Areyoureadingthisanddidyounoticeisaidfcuk?

Headlines! They serve a very important role and especially in today’s Internet driven business landscape. It’s called ‘click bait’ by most and it’s pretty true.  Read More

August is an important month for me.  Historically, I have three siblings’ birthdays and it’s also the anniversary of the day the bottom fell out and I started my solo journey as a parent. Read More

World class, revolutionary PR lead by clueless clients

I chatted to a few of my favourite media and what follows is a small rant from them about the mistakes clients make that often place PR in a compromising position. Read More

PR: The Trojan horse for business

I find it quite interesting that PR is suddenly in the spotlight thanks to Bell Pottinger and Duduzane Zuma.  Read More

According to the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism, PR spend will increase over the next five years. Focused on client-side marketers, the report says that the increase is due to that fact that PR is a discipline and clearly evolving and becoming more important to marketers. Read More

Consistency is the DNA of mastery according to Robin Sharma.  It is also one of the most important elements of any PR campaign.  Read More