I am writing this blog today, officially honouring International Women’s Day, even though I honour women on the daily.
The business was literally conceived on hope! Defined as having faith, courage, confidence and optimism, in 2003 I left the comfort of a top management position in an international PR agency to start my own business as a PR consultant.
GinjaNinjaPR becomes With Global Alliance’s market-exclusive member in South Africa
GinjaNinjaPR announced today it has joined the Global tech PR agency network, the With Global Alliance.
We don’t need to be more agile, we need to communicate better!
Adaptability, shmaptability! It is now clear, or rather obvious, that 2020 has given us all the biggest kick in the pants. We have been dealt our biggest challenge to date with Covid-19 and boundaries that declare us successful or failures have moved uncomfortably closer.
Why communication is critical to business survival during Covid-19
If there is one thing being proven, repetition and the power of words is really what is currently driving the world forward. No amount of paid-for execution is getting the message across, carefully planned and executed communications campaigns are leading this crisis.
Friday afternoons used to be opportunity for me to kick-start my weekend. Planning some down-time or hitting the road for a short break. Instead, 2020 has seen me operating my office from my car, taking calls on a hike, arranging media interviews in the bath and having serious discussions in my dressing gown at 21h30 on a Saturday night.
Influencer marketing is predicted to dominate in 2020. This is according to a recent report on Social Media Today, which says that nano and micro influencers will matter, as will the use of alternate platforms. They also believe that video content will continue to grow and that adopting a storytelling approach will become more critical.
It is Women’s Month and I am feeling risqué. I know it sounds crazy, but as much as we can admonish men for their ‘boy club’ mentality there is a big part of me that truly admires it.
PRs role as a news source remains critical to media
I recently read a report stating that almost half the respondents of a corporate communications survey did not know what value PR delivers to business. A further 20% did not even know what PR stands for.
Author, Michael Dooley, says “The obsession with instant gratification blinds us from our long-term potential.” This could not be truer when it comes to implementing a PR campaign.