As a rule, I have issues with social media in terms of its place in marketing and communications.
Yesterday was International Women’s Day and while it was great to see the acknowledgment of women, I didn’t write anything because I simply didn’t have the energy or time.
World class, revolutionary PR lead by clueless clients
I chatted to a few of my favourite media and what follows is a small rant from them about the mistakes clients make that often place PR in a compromising position.
According to the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism, PR spend will increase over the next five years. Focused on client-side marketers, the report says that the increase is due to that fact that PR is a discipline and clearly evolving and becoming more important to marketers.