Influencer marketing is predicted to dominate in 2020. This is according to a recent report on Social Media Today, which says that nano and micro influencers will matter, as will the use of alternate platforms. They also believe that video content will continue to grow and that adopting a storytelling approach will become more critical.
PRs role as a news source remains critical to media
I recently read a report stating that almost half the respondents of a corporate communications survey did not know what value PR delivers to business. A further 20% did not even know what PR stands for.
Author, Michael Dooley, says “The obsession with instant gratification blinds us from our long-term potential.” This could not be truer when it comes to implementing a PR campaign.
I spent four days supporting my daughter’s first team netball squad at a tournament. Playing 13 games at 1st team level is a big ask.
Celebrating 16 years of entrepreneurship and the rise of the GinjaNinja
16 years ago, on a wing and a prayer, I left my job as the MD of an international PR agency to join, my then husband, to form a communications agency and focus on building a family.
The old adage of “It’s not what you say, but how you say it” has never rung truer than the current crisis financial service provider Momentum finds itself in.