According to the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism, PR spend will increase over the next five years. Focused on client-side marketers, the report says that the increase is due to that fact that PR is a discipline and clearly evolving and becoming more important to marketers.

Consistency is the DNA of mastery according to Robin Sharma. It is also one of the most important elements of any PR campaign.