Agility and resilience are two aspects that businesses need to look for in a PR partner. The PR industry has undergone tumultuous change in an ever-changing business landscape and the birth of birth of digital like as social media. This has flipped PR backwards as clients choose digital over PR and then fast forward back […]
In a world of nanosecond attention deficits and on-demand everything, true PR is the great brand differentiator. Marketing managers, media buyers and brand custodians need to evaluate the risk of data saturation and the value of structured and innovative PR. PR is not popularity relations. It is public relations. The merit of deep-value PR cannot […]
As an at-risk individual, I have found myself gripped by fear regularly during this pandemic, but like I do with most things, I park but I don’t camp. Dwelling on anything for too long never leads to anything good.