The Covid-19 pandemic has, and continues to, impact us all in different ways. I suspect that for years to come, we will all tell tales of lockdown, curfews, masks, working from home, endless Zoom sessions and ultimately surviving one of the worst global health crises to hit us in decades.
As an at-risk individual, I have found myself gripped by fear regularly during this pandemic, but like I do with most things, I park but I don’t camp. Dwelling on anything for too long never leads to anything good.
By mid-Covid, I managed to bring on one or two new clients and by November a few more. I started 2021 cautiously optimistic, with an unusual desire for growth. I have found that in running my business for the past 18 years, there were ebbs and flows and phases of good and bad business. Both from a client and employee perspective but something in me kicked in towards the end of 2020 and by 2021, I thought that I may as well lean into it and I launched a small growth plan in my head.
Using gut feel and my newly hired business coach, Keegan Moodley from Grow, I pushed forward with some blind faith and solid forecasts. Fast forward to April 2021 and we are a team of six, grown from two and in a new office space. It is the first time in the business’ 18-year history that we have an office independent from my home and it is something I am intensely proud of.
Moving has been the best thing to happen to me as an entrepreneur. It has given me fresh motivation and an even greater desire to grow and succeed. Until now, my growth was purely survival as a single mother to two young girls. Now, as they are older and way more self-sufficient, I feel it is time for me to place more focus on my business and also to achieve some personal growth goals.
I am loving my new environment and the extended team. I am blessed to have found some amazing people to join me on this amazing journey. To watch how my small business can impact so many families in a positive way is why I love what I do. Not only do we help some amazing businesses succeed, but we also help each other grow and prosper.
Like a salmon that swims upstream, my life seems to always take a path different to most – moving during Covid is certainly another example. All I can say is that as an entrepreneur, you must not be afraid to make some drastic changes to unseat your business and place it on a new growth trajectory. The move has brought about the launch of a new digital division and possible growth into the B2C sector too. I can’t wait to tell you more, so keep a look out for the news on all our exciting projects.
As always, Ninjas are what most businesses need, so jump onto www.ginjaninjapr.co.za and get in touch. You never know what we could do for your business.