We don’t need to be more agile, we need to communicate better!

Adaptability, shmaptability! It is now clear, or rather obvious, that 2020 has given us all the biggest kick in the pants. We have been dealt our biggest challenge to date with Covid-19 and boundaries that declare us successful or failures have moved uncomfortably closer.

Why communication is critical to business survival during Covid-19

If there is one thing being proven, repetition and the power of words is really what is currently driving the world forward. No amount of paid-for execution is getting the message across, carefully planned and executed communications campaigns are leading this crisis.

Friday afternoons used to be opportunity for me to kick-start my weekend. Planning some down-time or hitting the road for a short break. Instead, 2020 has seen me operating my office from my car, taking calls on a hike, arranging media interviews in the bath and having serious discussions in my dressing gown at 21h30 on a Saturday night.

Influencer marketing is predicted to dominate in 2020. This is according to a recent report on Social Media Today, which says that nano and micro influencers will matter, as will the use of alternate platforms. They also believe that video content will continue to grow and that adopting a storytelling approach will become more critical.

It is Women’s Month and I am feeling risqué. I know it sounds crazy, but as much as we can admonish men for their ‘boy club’ mentality there is a big part of me that truly admires it.

PRs role as a news source remains critical to media

I recently read a report stating that almost half the respondents of a corporate communications survey did not know what value PR delivers to business. A further 20% did not even know what PR stands for.

Author, Michael Dooley, says “The obsession with instant gratification blinds us from our long-term potential.” This could not be truer when it comes to implementing a PR campaign.

I spent four days supporting my daughter’s first team netball squad at a tournament. Playing 13 games at 1st team level is a big ask.

Stay in your lane. That’s my advice to SMEs when trying to grow their business or find new revenue streams.

Celebrating 16 years of entrepreneurship and the rise of the GinjaNinja

16 years ago, on a wing and a prayer, I left my job as the MD of an international PR agency to join, my then husband, to form a communications agency and focus on building a family.