We have changed our name. What was Watt Communications is now more appropriately, GinjaNinjaPR. After 15 years with one brand, it was time to more accurately define the business and the passionate people behind it.

Technically, Ninjas in their true form don’t exist, but there is nothing stopping any of us from finding our own inner modern-day ninja. This is what the name change is all about, to discover and evolve into our true selves, uniquely so and to remind the market why we are so good at what we do and why every small and medium sized company needs GinjaNinjaPR.

Samantha Watt is the original GinjaNinja, and has used her 27 years of communications experience to offer clients a vital and valuable service – something that has defined the success of her business and stood the test of time. The move from Watt Communications to GinjaNinjaPR is both a personal and professional journey.

As a Ninja we embody a relentless passion to deliver to our clients, often surpassing human limits, we have a strength and agility that is rare. A fighting power, we never give up and are confident and always in control of our PR campaigns. A keen awareness of our surroundings, as Ninjas we have an innate ability to influence people and develop our client campaigns. We are grounded in reality and only promise what we can truly deliver.

This is a big change, but we have never been more excited and sure of the second phase of our journey and look forward to sharing it with you.

Our Secret Recipe

Passion, Creativity and Integrity – the three words that encompass GinjaNinjaPR

GinjaNinjaPR, formerly known and loved as Watt Communications, is an owner run and managed PR, integrated marketing and communications consulting agency.

“I truly believe that PR it is a vital cog in the business wheel that is underestimated and under-utilised.  Its integrity, depth and purpose makes it an essential communications tool.

I’m passionate about working with businesses to help them realise and benefit from the value of successfully integrated and implemented PR campaigns.” – Samantha Watt

Our Message of Longevity in Business

Richard Branson said that “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”

We think Richard is right. We are owner managed and run, small and agile and totally involved, we love what we do and have immense amounts of fun, we pride ourselves on our creative instincts and abilities. Traits that not only define GinjaNinjaPR, but are the very reason for our success.

We’ve transformed throughout our 15 years in business and have evolved into GinjaNinjaPR today. Being durable, agile and resilient are the characteristics that we’ve stayed true to – the features needed to prosper and create longevity in any business. The fact that 80% of all small businesses don’t make it past the first year and 50% fail within the first five years is something we’ve worked very hard at to surpass.

Our business journey and transformation is a story about people. Creative, fun, talented, smart, quirky, hardworking and dedicated individuals. Clients who have been with our organisation from the start and media whose unwavering support have contributed to our success. It is what is inside that ultimately counts and as a small, below-the-radar agency, our broad-based skill cannot be underestimated.

Our moment is now. Public relations remains a key communications component, a perception shaper and awareness driver, the personality behind the brand, the depth required in all communications.

Oscar Wilde said: “There is only one thing worse in life than being talked about, and that is not being talked about.”

Our PR Projects

Our PR Clients

Samantha Watt, Owner

Samantha Watt, Owner

The GinjaNinja

Samantha has worked with almost all of the top ICT brands in South Africa, managed an international agency, and has exceptional media and client relationships. With over 25 years in the industry, Samantha is an incredibly skilled PR consultant who works tirelessly and intelligently to create impact for her clients.

An expert on integrated campaigns and communications strategies, and a powerful influencer in her network, Samantha has successfully advised clients across all business areas.

Sam’s other super ninja power is being a single mom, and when she’s not at work, you can catch Sam out and about walking her dogs, playing hockey or reading a good book.

Kirsty Thompson

Kirsty Thompson

The Right Hand Ninja

Kirsty is an integral part of GinjaNinjaPR and a very important part of the company’s success. Kirsty wears many hats and makes sure that all the gets news out, admin is managed, and reporting is up to date. And if there’s anything else that comes to mind, you can be sure that Kirsty’s already working on it (mind reading is her thing).

Kirsty enjoys spending quality time with her nearest and dearest, catching a few live gigs here and there, and getting lost in strange cities.

Company Profile


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