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16 years ago, on a wing and a prayer, I left my job as the MD of an international PR agency to join, my then husband, to form a communications agency and focus on building a family. Having struggled to conceive, I needed a lifestyle change and thought that starting a business would do it. Ironically, that decision shaped my life and has played a far greater role that I initially anticipated. I am extremely proud to celebrate 16 years as a self-employed woman. The business has grown and it has shrunk, we have done huge projects and very small ones. Worked with big brands and unknown brands. I am grateful for the many opportunities to build PR campaigns for so many incredible brands. The lessons have been plentiful and the road windy, but exhilarating. It has survived a divorce, management buyout and brand change, making the 16-year milestone even more significant. As a single Mom, being self-employed has enabled me to provide for my daughters as well as be a very present mother. Both of which are equally important to me. Being an entrepreneur has also taught my daughters the importance of being independent, innovative, resilient, strong, creative and strategic. To have spent 16 years out of a career spanning 28 years as a business owner brings with it a great sense of achievement. It has encouraged me to reflect and celebrate all the challenges faced and all the successes accomplished. In honour of my journey and to possibly help others, below are 16 things I think you need to know about being a female entrepreneur.

  1. Don’t think about being self-employed too often, it will freak you it.
  2. There is truth to the saying: “If it was easy, everyone would be doing it.”
  3. Stand strong as woman in dominate male industry, there are too few of us.
  4. Fake it until you make it works.
  5. Trust your gut instinct.
  6. Know that if you don’t win a piece of business, it’s simply not meant to be.
  7. Don’t let any one client dominate your business revenue.
  8. Unless you attach a value to your service, no value will be perceived.
  9. Do not discount yourself too low just to win the business.
  10. Decide at the outset if you want to build a big business or not.
  11. Grow slowly and steadily according to your strategy.
  12. Do not divert your attention too quickly nor stray from your original business intent.
  13. Work with clients you like.
  14. Never lose your passion for your trade.
  15. Hire professional support people like bookkeepers, accountants and of course, communication consultants!
  16. Be you, don’t become something you are not. Your originality will differentiate your business.

Our Secret Recipe

Passion, Creativity and Integrity – the three words that encompass GinjaNinjaPR

GinjaNinjaPR, is an owner run and managed PR, integrated marketing and communications consulting agency.

“I truly believe that PR it is a vital cog in the business wheel that is underestimated and under-utilised.  Its integrity, depth and purpose makes it an essential communications tool.

I’m passionate about working with businesses to help them realise and benefit from the value of successfully integrated and implemented PR campaigns.” – Samantha Watt

Our Message of Longevity in Business

Richard Branson said that “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”

We think Richard is right. We are owner managed and run, small and agile and totally involved, we love what we do and have immense amounts of fun, we pride ourselves on our creative instincts and abilities. Traits that not only define GinjaNinjaPR, but are the very reason for our success.

We’ve transformed throughout our 16 years in business and have evolved into GinjaNinjaPR today. Being durable, agile and resilient are the characteristics that we’ve stayed true to – the features needed to prosper and create longevity in any business. The fact that 80% of all small businesses don’t make it past the first year and 50% fail within the first five years is something we’ve worked very hard at to surpass.

Our business journey and transformation is a story about people. Creative, fun, talented, smart, quirky, hardworking and dedicated individuals. Clients who have been with our organisation from the start and media whose unwavering support have contributed to our success. It is what is inside that ultimately counts and as a small, below-the-radar agency, our broad-based skill cannot be underestimated.

Our moment is now. Public relations remains a key communications component, a perception shaper and awareness driver, the personality behind the brand, the depth required in all communications.

Oscar Wilde said: “There is only one thing worse in life than being talked about, and that is not being talked about.”

Our PR Projects

Our PR Clients

Samantha Hogg, Owner

Samantha Hogg, Owner

The GinjaNinja

Samantha has worked with almost all of the top ICT brands in South Africa, managed an international agency, and has exceptional media and client relationships. With over 28 years in the industry, Samantha is an incredibly skilled PR consultant who works tirelessly and intelligently to create impact for her clients.

An expert on integrated campaigns and communications strategies, and a powerful influencer in her network, Samantha has successfully advised clients across all business areas.

Sam’s other super ninja power is being a single mom, and when she’s not at work, you can catch Sam out and about walking her dogs, playing hockey or reading a good book.

Kirsty Thompson

Kirsty Thompson

The Right Hand Ninja

Kirsty is an integral part of GinjaNinjaPR and a very important part of the company’s success. Kirsty wears many hats and makes sure that all the gets news out, admin is managed, and reporting is up to date. And if there’s anything else that comes to mind, you can be sure that Kirsty’s already working on it (mind reading is her thing).

Kirsty enjoys spending quality time with her nearest and dearest, catching a few live gigs here and there, and getting lost in strange cities.

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